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Commonwealth Sign Company
Commonwealth Sign Company May 26th, 2021

What Is the First Thing Customers Notice?

As a business owner, the first impression that you make with your customers is incredibly important. Not only does this give them an idea of the quality of service or product that they can expect, but it often determines whether or not they will continue to come to you later on down the road. With that being said, it’s pretty crucial that you make a good first impression the minute that people walk into your store.
The team at CommonWealth Signs in Louisville helps businesses by creating signs that not only draw customers in but that match their branding. In today’s blog, our team will go over a few of the different things that customers will look at when creating their first impression of a business. Let’s dive right in.



There’s no doubt about it, customers want to know that the business that they’re heading into is clean. Whether you’re offering a product or a service, this is a must! Make sure that at the end of every work day, you’re doing your best to clean up the space and make it look like an establishment that you would be happy to shop in and proud to own.


A logo may only seem like a simple piece of owning your own business, but the reality is that this is an image that people will forever associate with your business, so it’s certainly something you want to spend some time creating. In many instances, the logo will be on business cards, packaging, labels, storefront signs, and so much more. If you create a logo that you love, and that does a great job of representing your business, you can feel confident that it’s something your customers will remember.

Customer Service

Again, it doesn’t matter if you’re offering a product or a service; you don’t want to lack customer service when people walk into your store. Whether someone is asking for help finding something, curious about the cost of service they’re in need of, or they are simply walking in to check things out, you want to make sure that your entire team is delivering impeccable customer service. This is a factor that definitely draws people back to a business!

Storefront Sign

Your storefront sign is often the first thing that people will see of your business. This sign is how people get an idea of what they’ll find in your business and ultimately recognize your business, which is exactly why it’s crucial that you invest in a high-quality sign for the exterior of your business. From the design and the font to the colors and the size, you should consider all factors that make the sign so that you are able to create a lasting impression on anyone walking into your store.

Let CommonWealth Signs Help

If you feel as though the sign in front of your store isn’t doing a great job at creating a memorable first impression for your business, it’s time to change that! The team at CommonWealth Signs has proudly provided the Louisville area with high-quality storefront business signs for years. Contact our office today and let us know what type of sign you have in mind, and we would be more than happy to get you taken care of and turn your vision into a reality!