As business owners, your main goal is to be in business 20 years from now or more. However, many businesses can fail to accomplish this goal because they fail to change with the times. If you don’t update what you are selling, the look and even the outdoor signage, your customers will go to the more “hip” businesses. There are several reasons to update your business sign.
If your business sign is out in the sun all day, every day, your sign will become weathered and lose its sheen. Replacing your orange sign which used to be red is great to get more people in your door. As we found out in our last blog, the majority of consumers will not go to a business with poor signage.
Every so often, it is a good idea to rebrand your business. Getting a new design and maybe even a new slogan can help attract a whole new group of customers into your store. A new brand, and therefore a new sign can catch the eye of people passing by.
Having run down outdoor signage is not a good way to attract customers. They will see your unlit sign and immediately go to the big box store down the street. Many consumers may see broken signs as a sign that you are no longer in business.
After being in business for a few years, your business signage is sure to get worn down. It is a smart idea to invest in a new outdoor sign from Commonwealth Sign Company