In the past, we have talked a lot about what you will want to put on your outdoor business signs. When it comes to sign design, you want to make sure that it is easy to read and has all of the vital information that a potential customer will want to see on your sign. Today, we are going to start a series about why it is important to have particular information on your sign. We are going to start with why it is crucial to have your phone number on your business sign.

Efficient

We live in a world where we want information as fast as we can get it, and if someone is looking for something in particular but isn’t at a place where they can search the web, having a phone number readily available is a great way to garner new business. This way, people don’t feel like they have wasted their time coming into your shop expecting to find something you do not carry.

Trustworthy

Unless you have a business like McDonald’s where everyone recognizes the name and sign, you will want to allow your potential customers to see that your business is legit and welcoming. If you are trying to ramp up your sales, the best way to get customers in the door is to make them feel comfortable approaching your business.

Everyone has a phone

If you are driving down the road and see a sign with a phone number you can easily pick up your cell phone, type in the number and get your question answered quickly. This is especially great for pre-ordering food.

Make sure to check in next month to learn about why it is important to add your website on your business sign.