When you are deciding on what type of business sign to purchase, there are a lot of things to consider. Many business owners think they need signage that is flashy to get the attention of everyone passing by, but that isn’t always the case. There are many things to consider when designing the perfect outdoor signage for your business.

Attention

The first thing to consider when designing business signage is whether or not it grabs the attention of the potential consumer. Even simple signs with only the name of the business on it can grab their attention. Things like color contrast and the design of the text and/or logo can be enough to bring customers in the door.

Information

Something that a lot of business owners forget to do is provide information on the sign. One of the most important things to add to any business signage is what type of business it is. Are you promoting a restaurant? What about a car care business? Unless you have a franchise that is already established, no one is going to know whether or not Mikey’s is a pub or an auto detailer. You should also consider adding a phone number or address in case the sign isn’t close to the establishment.

Location

Another thing to consider when designing a custom sign for your business is the location of the sign. If the sign isn’t close to the location of your business, you need to make sure that you have the information needed in case customers can’t find you. Many businesses are coming up with jingles in advertisements to help customers locate the business. Adding that to a sign could be just what you need to get more business.

When you are ready to design your perfect sign, call us at Commonwealth Sign Company and we will help you get exactly what your business needs to attract more customers.