If you are opening your own business, you’ve most likely already put a significant amount of sweat and tears into your venture. Being your own boss is exhilarating, but it also comes with heightened responsibility. Every decision is in your hands, which includes a variety of choices that could make or break your business. Marketing makes a huge impact on your business because people need to know about its existence, plain and clear. One of the best marketing investments is your business sign, which will market for you year-round. Today, we would like to offer some tips on creating the best signage for your business.

Take A Look At Other Signs In The Area

Check out the signs around your company location to see what’s working and what’s not working. What kind of signs do the successful businesses have? You want your sign to be clear and to stand out without looking cheesy or tacky.

Take Note Of Your Own Location

Is your business set back further from the street? Although a visible street sign is always needed, you might want to invest in an A-frame sign to place in front of your business as well. This way, people can easily find your business without getting lost. You could also attract more potential customers who drive by your business on a daily basis.

Educate Yourself About Signs

Signs usually require a certain amount of cleaning and maintenance, so choose a sign that you can keep up with. Take note of the safety regulations of the area where you are located. Also, consider your budget: will you be able to afford the upkeep of your sign year-round?


This may seem like a no-brainer, but it’s the honest truth: don’t buy a sign that people find difficult to read. Does your sign need to be visible from longer distances? You’ll need to invest in a sign that is larger than you might think so that people can easily read it.

Stand Out

Remember that clear is better than clever. You want the sign to speak for your business and to express your overall branding. The more foot traffic your business experiences, the better.

Why Choose Commonwealth Signs

We’ve created custom signs for businesses of all sizes since 1979. Our dependable, reliable, and timely service is offered at an affordable price. Whether you are a national corporation or a one-man show, we can tailor the perfect sign for your business. With decades of experience behind us, we can assess any challenges related to your property, which could include location, special visibility needs, or property restrictions. Some of the exterior signs we’ve provided for our clients include restaurant signs, bank signs, hotel signs, healthcare signs, and more. We design, manufacture, install, and service outdoor business signs so that your company can make a strong first impression for each potential customer. Whether you want a clean, simple design or a custom neon sign, we’ll provide the right personalized sign for your needs. Contact Commonwealth Signs in Louisville today to get started.