Sign language – do you speak it? Though this useful method of communication for the deaf and hard of hearing is very necessary, our signage experts at Commonwealth Sign Company are actually referring to literal signs. Do you know everything that goes into designing a sign, ensuring that more people see it? It simply doesn’t make sense to spend time and money creating a sign, only to have no one absorb your brand or your message.

Louisville’s Premier Sign Company Since 1979

As the expert sign makers in Louisville, Commonwealth Sign Company can personally work with your company or brand for signage projects of all types and budgets. From custom neon signs to building signage and other custom made signs, we can handle it all. Commonwealth Sign Company even offers leasing options! Discover what our custom sign company in Louisville can for your business by getting in touch with us today.  

Now, to help you get the best, most effective sign possible, let’s take a look at a few standard design tips.

Size and Scale Considerations

From a design perspective, a sign is among one of the largest things ever designed – standard highway billboards run somewhere around 14 feet high by 48 feet wide! So, you’ll want to weigh a lot of importance on the size and scale of your sign. After all, signs have to be read and understood from a distance, and often by people who only have a few seconds to look in that particular direction. Everything should be big, and yet simple for maximum impact.

Location Really Is Everything

Think about where the sign(s) will be placed. Will it be indoors, or outdoors? Consider what color background is present in the location, as you’ll want to select a color palette that contrasts with the environment. You’ll want to plan your signage for the most visible and highest traffic areas first, and even consider multiple versions of a similar design to continue drawing people in. Additionally, take this time to check local code and regulations about certain words or images that can or can’t be shown.

Simple Typography and Message

If your potential customers and target market are driving by or only seeing your sign in passing, you’ll want to make sure that they can understand and absorb your message in a few seconds. Bold letting can help aid readability from a distance, and it’s a good idea to make your typography big, simple, and not cluttered. The more simple your sign is, for the most part, the more effective it will be.


Effectively using contrast is also critical when you only have a couple of seconds to catch someone’s attention. Therefore, every focal point in your sign needs to be clearly distinguishable. With color, pair different hues that stand out from one another.

Your Louisville Sign Design Experts

With decades of experience working in custom sign production, Commonwealth Sign Company knows what works and what doesn’t work. If you have any questions about commercial signs, custom signs, neon light signs, outdoor signs, or signage design in general, we’re happy to help. Get in touch with us today!  

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