1. Why Electronic Message Units are Friend, not Foe

    There is a lot of apprehension surrounding Electronic Message Centers (EMC's) or otherwise known as LED signs. Local municipalities all across America are hurriedly trying to outlaw them, or significantly curb their use, but to what end? EMC's can be a useful tool in growing the business community, strengthening community bonds and ultimately improving the economy. Here's why EMC's are friend, not…Read More

  2. Tips For Creating The Right Outdoor Sign For Your Business

    If you are opening your own business, you’ve most likely already put a significant amount of sweat and tears into your venture. Being your own boss is exhilarating, but it also comes with heightened responsibility. Every decision is in your hands, which includes a variety of choices that could make or break your business. Marketing makes a huge impact on your business because people need to know…Read More

  3. Why Do You Need A Phone Number On Your Sign?

    In the past, we have talked a lot about what you will want to put on your outdoor business signs. When it comes to sign design, you want to make sure that it is easy to read and has all of the vital information that a potential customer will want to see on your sign. Today, we are going to start a series about why it is important to have particular information on your sign. We are going to start w…Read More

  4. Why Invest In New Outdoor Signage

    As business owners, your main goal is to be in business 20 years from now or more. However, many businesses can fail to accomplish this goal because they fail to change with the times. If you don’t update what you are selling, the look and even the outdoor signage, your customers will go to the more “hip” businesses. There are several reasons to update your business sign. Color If your busin…Read More

  5. Business Signage Statistics

    When it comes to marketing your business, you need to have a way that people can remember you so that when they need your specific services, they know just where to go. You can be one of those businesses who has a catchy jingle that plays on TV or the radio but these can be expensive. Outdoor signage for your business is one of the most important choices you can make for your brick and mortar. The…Read More

  6. What To Consider When Designing Business Signage

    When you are deciding on what type of business sign to purchase, there are a lot of things to consider. Many business owners think they need signage that is flashy to get the attention of everyone passing by, but that isn’t always the case. There are many things to consider when designing the perfect outdoor signage for your business. Attention The first thing to consider when designing business…Read More

  7. Outdoor Signage Is A Great Marketing Tool

    Every good business model knows the importance of marketing. If people don’t know you are there selling what they need, then how are they going to buy from you? If you only market online, there is no way spontaneous shoppers know where you are and when customers do find you online and get directions, they will still have to be able to locate you. A small sign on the front door is not going to cu…Read More

  8. Choosing The Perfect Signage For Your Company

    In the 36 years that Commonwealth Sign Company has been around, we have watched trends come and go and come back again. But the one thing that hasn’t changed is the need to put your company’s name up in lights. At Commonwealth, we are here to help you come up with the perfect sign for your business. Colors Humans are a visual people and our brains are trained to notice lights. But having too m…Read More

  9. Benefits To Having Digital Signage

    We are officially in the digital age. Thirty years ago we would never have thought that we would see moving advertisements as we drove down the freeway. Nowadays, you can’t go five miles down the road without seeing a digital sign. More and more businesses are moving to this method of advertising because of a few major reasons.Reduced Costs With digital signage, you are saving money. The days wh…Read More

  10. Picking The Perfect Sign For Your Louisville Business

    When you need to advertise for your business, there is a lot to consider. How should you do it? If you think that you can get a bunch of business by just having a ad in the paper, great! What about a banner over the door to your business? That will get some traffic for sure. At CommonWealth Signs, we believe in the saying “go big or go home”. There is no better way to advertise your Louisville…Read More