As a business owner, you’re always looking for new ways to help bring in more customers or clients while standing out from the crowd. While digital marketing and advertising efforts are an important part of this strategy, especially in this technology-driven age, there is a traditional form of advertising that business owners need to invest in if they haven’t already: exterior business signage.
When it comes to exterior business signs, there are a lot of different types and styles to choose from. You’ll find, however, that many businesses and organizations utilize monument signs. At Commonwealth Sign Company, we’ve become the trusted exterior signage company in Louisville, Kentucky. We specialize in all types of exterior signage solutions, including high-quality monument signage. In this blog, we’ll take a closer look at monument signage and the benefits it can offer for your business.
What is Monument Signage?
If you aren’t quite sure what a monument sign is, you can find some in your community with a quick drive around town. All types of businesses and organizations utilize monument signs to brand their operation. These signs are free-standing and sit at ground level, providing a direct line of sight for commuters. They are typically placed in front of buildings, shopping centers, school campuses, parks, and other commercial sites. Monument signs are an ideal, cost-effective solution to branding and identifying your business that everyone passing by will notice and remember.
What are the Benefits of Monument Signs?
Whether you want to help customers locate your business that is located farther off the street and not immediately visible, own a sprawling industrial park or plaza, or simply want to draw more visitors to your business, a monument sign can help you do this just. Consider some of the benefits that monument signs offer.
Monument signs are incredibly versatile and can often be customized to match the architecture of your commercial building. Depending on the look you are trying to achieve, the masonry component of monument signs can feature stone, brick, or stucco. In addition to the materials used, you can also specify the design you want to achieve. When you work with a custom outdoor signage company, you can specify the design, materials, and components of the monument sign based on your budget and location, as well as any other contributing factors.
If you own a business you are aware of how important it is to stick to a budget. If your business is on a budget, there is no need to spend a massive amount of money on high-end signage. Monument signs are an affordable and highly-effective solution compared to other alternatives. Not only can monument signs can be constructed out of cost-efficient materials, but if you work with a custom sign shop they can work with you to design and manufacture monument signage that fits within your allocated budget.
Without the right exterior signage solutions, more than half of your potential customers are likely to fail at locating your business. A monument sign gives clear visibility to motorists and pedestrians passing by. By positioning a monument sign near a street or entrance, customers will have better success in finding your business. Additionally, illumination features can be incorporated so that you can capture the attention of passersby at dawn, dusk, and at night.
Monument signs are crafted with highly-durable materials that can withstand all types of weather. With their low-profile, monument signs present an almost worry-free branding opportunity for your business. Even illuminated types with energy-efficient LED lighting promise low maintenance. With monument signage you can gain peace of mind in knowing you have a long-lasting, weather-resistant advertising solution that is working for your business or brand 24/7.
As you likely already know, consistency is key in branding and marketing. By investing in an appealing monument sign, you are automatically adding a level of invariability to your business. Not to mention, the sign can be used as a way to promote your brand and overall image — studies have found that having a monument sign can help increase a business’s sales percentages.
Work With Commonwealth Sign Company for Business Monument Signs
If you are interested in getting a monument sign for your business or brand, there’s not a better sign company in Louisville to work with other than Commonwealth Sign Company. To learn more about monument signs or any other exterior business signage, contact us!